I was accepted to attend the Marcus Graham Project Sports Marketing Workshop hosted by the Washington Wizards. This workshop was an exceptional opportunity, made possible through the support of the NBA Foundation, Fanatics Sports Apparel, and the MGP's iCR8 Programs. Over the course of five intense days, I gained invaluable insights and practical skills that fully immersed me in the realities of the sports industry.

During the workshop, I collaborated with other participants to develop a comprehensive 360 marketing campaign. This experience involved utilizing a variety of assets and platforms to ensure effective integration across all channels. We focused on creating targeted social media and influencer strategies that resonated with specific demographics, enhancing our outreach efforts.

Moreover, I had the chance to leverage brand assets from both the Washington Wizards and Fanatics. This collaboration allowed us to diversify our audience and create a more inclusive marketing strategy. Overall, the workshop equipped me with essential skills and knowledge to navigate and thrive in the competitive landscape of sports marketing.