I explored the potential of online community groups in the realm of marketing. I identified how Gamechanger can strategically leverage these groups to foster growth and enhance the value our users derive from the platform. My research culminated in a comprehensive thesis paper and a detailed slide presentation aimed at the Go-To-Market (GTM) team.

Additionally, I identified various online communities that align with Gamechanger's target audience, which can be effectively utilized for engagement and outreach purposes. This analysis not only highlights the importance of community engagement but also presents practical strategies for user acquisition and retention through targeted participation in these groups.