Created a comprehensive competitive analysis of other NBA teams and their youth engagement initiatives has been developed to inform a more effective approach for our own Kids club. The goal is to enhance our offerings, thereby supporting not only immediate sales and ticketing efforts but also fostering long-term fan loyalty among younger audiences. By investing in youth engagement now, we aim to cultivate a generation of dedicated fans who will support our organization for years to come. This strategic focus on youth will ultimately enhance our market position and drive sustained growth in ticket sales and overall attendance.